Nick and Mary Atkin Owners of Pier South

We are a locally owned family-operated clothing retailer based out of Madison, WI. Throughout our time in Madison we've fallen in love with the atmosphere of this town the people who live in it. Because of these experiences we wanted to bring something to Madison and make a real contribution to the city. That's why we started Pier South. The bright colors and classic southern style of the clothes we sell define who we are as a company. We believe that by bringing these products to Madison we offer something that no one else in this town can; A shopping experience that is second-to-none and quality products that match our dedication to our customers. 

A wise man once told us that in order to create value in a company we have to deliver value to the customer and that is what we will do. To accomplish this task we have acquired brands like Vineyard Vines, Lilly Pulitzer, Southern Tide, Peter Millar, Lauren James. All these companies have differentiating features that we identify with, but underlying all of those is the desire to look good and feel comfortable.



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